For a captain on the high seas, it is perfectly natural to use a compass in order to prevent going off course and run the risk to get into dangerous waters. Therefore, he has first of all to determine his destination and his course. Then he has to inform his crew and control his course constantly.
This procedure can be transferred to a company. The top management has first of all to decide on the main objec- tives to be reached. Then it is necessary to determine by which measures the objectives can be reached and what they mean for all business areas, down to every single employee. Only if everyone knows what the destination is, there is a good chance to reach it. However, this is not enough! Absolutely critical is to control the implemen- tation of the measures in order to reach the main objec- tives by quick corrections of course, if required.
We look forward to supporting your business by:
determine and quantify your strategic objectives
derive measures and detailed objectives
design a concept and build up a comprehensive reporting